Airwalk: A Community of Non-Conformity

Student Re-Branding Project

I present a fresh take on a brand that has fallen out of favor with its target audience. Airwalk has always been a pioneer in the skateboarding scene. Taking inspiration

from a rebellious, and creative community of artists, skateboarders, and risk-takers

I developed a new logo and brand strategy that will inspire rebellion, creativity and

a community of non-conformity.