Airwalk: A Community of Non-Conformity
Student Re-Branding Project
I present a fresh take on a brand that has fallen out of favor with its target audience. Airwalk has always been a pioneer in the skateboarding scene. Taking inspiration
from a rebellious, and creative community of artists, skateboarders, and risk-takers
I developed a new logo and brand strategy that will inspire rebellion, creativity and
a community of non-conformity.