Zebco: Find Your Adventure

Student Re-Branding Project

I brought new life to an outdated fishing brand, looking to broaden its target audience to a younger and more diverse crowd. Zebco was the 1st ever maker of the spincast fishing reel. However, after 60 years in the business, the company became synonymous with being “your grandpa’s fishing reel”. Looking to attract a younger and more diverse audience, I used the inspiration of finding adventure combined with a feeling of nostalgia to develop and fresh new brand image.